The History of our House has been shaped by the personalities of our designers, the magic of new connections, and the blending of their vision with our imagination.

The first connection came with Issey Miyake, an outstanding designer – a visionary, always looking forward. There is a single quote that embodies his spirit and inspires us more than any other : «Going farther and higher than one ever has is very important, but there are also other people and it is important to know how to reach out to them.»

Our second encounter was with Jean-Paul Gaultier, a bold, prolific designer who constantly re-invents himself, maintaining a unique perspective on the people and events that shape our society. A designer who loves to break away from traditional codes and discover territories, his favorite catch-phrase has long been “And why not?” His fragrances, Classique, Le Male and many others have become the stuff of legend. With him, we have embarked upon a great adventure.

The third encounter happened in New York, with a designer whose name is as beautiful as a flower: Narciso Rodriguez. His talent is instantly striking, as is his pinpoint accuracy, powerful judgment and loyalty to simple principles. He often repeats the guiding mantras: “God is in the details” and “Less is more”, and has built a reputation like no other. The success of his fragrance ‘for her' has established his renown around the world.

At BPI, each stage of the perfume creation process is guided by the designer's vision and message, and is conducted with a spirit of constant exchange and mutual respect. This is why, at BPI, each fragrance is a pure reflection of its designer's spirit.