Working at BPI means sharing high standards of ethical behaviour, based on respect, honesty, transparency and interdependence.

Each and every employee at the BPI House upholds this code of ethics, regardless of their position or profession.

BPI also shares these principles with its business partners, clients and consumers.

Respect for the law, respect for individuals, anti-discrimination, intellectual property rights, product safety, as well as the duty to inform and listen to our consumers, are some of the basic codes of conduct established with the Shiseido Group. These principles are consistently and reliably enforced by BPI.